Chop & Wok
The project started with a challenge of compiling an A3 sheet of menu into four screens. We worked towards simplifying the menu as one of the major challenges faced by the business was that their customers found it hard to work out the meals, especially creating the Wok. We reduced the existing meal from four steps to three steps and turned fourth step into extras. We soon realised that it was a more successful design visually and made it easier for the customers to apprehend information. We then used the same “Keep it Simple” principle to the remaining screens.
Chop and Wok is one of the reputed businesses in West Midlands and we are delighted to provide Digital Signage solution to their Selly Oak store. The designs, especially colour scheme and elements, were kept in line with their existing branding. We have simplified their existing menu, which has made ordering easier for their customers and made the service quicker for the store, in general.
Next phase, animating the screens! So watch this space…